Even the best tools need the right introduction to make a difference. For dealers and workshops, success begins with awareness. Importers make that possible by providing dealers with the right tools, introducing them clearly, and explaining their value through training and support that lead to real-world results.
The role of importers in dealer networks
Importers serve as the link between vehicle manufacturers and the dealerships that bring vehicles to customers. They ensure that dealers receive the latest models along with the parts, tools, and support needed to run effective operations.
This role includes sharing knowledge, recommending best practices, and offering resources that help dealerships deliver strong customer service. With consistent information and support, importers give dealers the foundation to grow their business and meet customer needs with confidence. They help dealers offer both commercial and personal vehicle solutions while building customer loyalty and enabling proactive service.
The importance of awareness and training programs
Awareness is the foundation of dealership success. Even the most advanced tool won’t make an impact if dealers don’t know it exists or see why it matters. That’s why importers invest in structured training programs such as the Semler Academy, which introduce tools clearly and build confidence from the start.
These programs provide focused guidance that connects knowledge to practical use. When every dealer and workshop understands what tools are available and how to apply them, they can offer stronger service and reduce downtime. Awareness and training unlock each dealership’s potential and turn available tools into everyday results.
Unlocking benefits for dealerships
When dealerships adopt the tools introduced through importer-led training and awareness programs, they begin to see meaningful results. These tools, such as ConnectedWorkshop and the CC-Link device, support proactive service by helping dealerships anticipate maintenance needs and reduce downtime. This leads to stronger customer relationships built on trust, reliability, and satisfaction.
With a clear understanding of how to use the tools effectively, dealerships can also benefit from improved vehicle uptime through solutions like the Connected Cars App. Fewer disruptions mean better service planning, smoother operations, and more value delivered to customers. These outcomes support higher aftersales revenue and a stronger business overall. By making dealers aware of the right tools and showing them how to use them, importers turn potential into everyday performance.
Semler Academy and its impactÂ
Semler is Denmark’s largest automotive importer, representing global brands including Volkswagen, Audi, Škoda, SEAT, CUPRA, and Ducati. With more than a century of history, the group employs around 3,200 people and collaborates with approximately 160 dealers and service partners across the country. Central to its support system is the Semler Academy, a dedicated training hub that transforms knowledge into practical skills and action.
As Kim Foldal, one of the academy’s certified trainers, explains, “When dealers truly understand the tools at their disposal, it transforms their approach to customer service.” Their program provides hands-on learning that gives dealerships the knowledge they need to apply tools like ConnectedWorkshop with confidence.
From a business perspective, the results are tangible. As Karsten Lindberg, another instructor, points out, “If I should give advice to another importer… My advice should be you have to invest in the training.” These insights show how the academy helps dealerships move from understanding to measurable outcomes.
ConclusionÂ
The journey to dealership success begins with awareness. Importers play a key role in ensuring their dealer networks have access to tools like ConnectedWorkshop and the Connected Cars App and that they also understand how to use them effectively. Training initiatives such as the Semler Academy give dealers the knowledge and confidence to strengthen customer service, increase loyalty and grow their business.
When dealerships know what tools are available and how to apply them, they unlock greater value in their daily operations. Awareness sets everything in motion and provides a clear path to lasting success.